At the present time internet has become the global network of millions of people and launching a website is the best way to reach a remarkable percentage of them, but first you would need a web hosting company. Hosting companies are those companies which would provide you with the space, domain name and facilities to maintain your business or website online. Besides hosting, these companies also provide your website with security against the threats that may arise in the internet.
If you search in Google, you will find a good number of web hosting companies that promises to deliver everything you need to get established in this “billion dollar industry”. Even though their offer seems tempting, you should consider a lot of things like charges, bandwidth, space, server uptime, and money-back guarantee while choosing a particular company to host your website. Some companies may offer you a bonus or discount while purchasing their plans and you should always consider taking the deal if they have what you were looking for.
Links are considered the most important component that a search engine uses to rank a website. These links are of three types, one that links from page to page inside your site (internal links), second which are links to your web page from another website (inbound links) and the third one which are pointing from your site to other sites (outbound links). Incoming links are highly valued by search engines, as they are difficult for a Webmaster to control and manipulate the ‘results’. Because of this they are considered by the search engines to be genuine indicators as to the true nature of the content of your website. There are three key things that a search engine considers when assessing your incoming links
Link popularity has remarkable effect on the ranking of your site in search engines. In other words, it is a crucial part of your website promotion and the best way to attract the interest of other website operators. Search engines also place a lot of emphasis on high numbers of websites linking to yours (if they’re all relevant to what yours is about). To find out how many people have links to your site, go to google.com and type in search box link: www.yourdomain.com.
Link relevancy is another thing you have to think about. High number of links pointing towards your site doesn’t mean that you also get higher rank in search engines. You have to make sure that your website is linked with other websites that contain the same information, or are at least somehow linked. Say you have a site about video games, and you get your link placed on a site that is talking about fruit. The web search engines are not going to count that. In fact, things like this can cause your rank on these search engines to go down. After all, if you are searching for information about online businesses and you are on a site that doesn't have this kind of information, you would rather be taken to another site that does. You would not want to be taken to a site that is talking about dogs or something else off subject.
The actual text that makes up the link also called the anchor text or link text is the most important part of any link. If the Anchor Text is made up from your Keywords that link will carry a lot more weight in the eyes of search engines, especially Google. Try to include your keywords or phrases into the text that is linking to your site. Also think about the text that surrounds the area ‘linked-to’ on your site.
Also, try to build up a list of target websites that you would like to receive links from and then send an email or letter to their Webmaster or owner. Expect a low response rate to these emails. Many Webmasters are very busy and sometimes they are just not concerned with their search engine rankings. However, the results that you can achieve from the extra links to your website can still make the effort worthwhile.
If you are a website or a blog owner, you cannot ignore the fact that search engines play a vital role in building traffic and productivity of your website. More than 80 percent of people looking for services and products online find it through major search engines like Google, Yahoo!, and MSN. So, you have to get better rankings in these search engines if you want to attract targeted customers to your website. These are people who are more likely to buy from you. This is the main reason why you should optimize the pages of your site.
First of all, you should check the title Meta tag. Including the most important keywords and phrases in the title Meta tag helps to increase the search engine ranking of the site. Avoid using very long keywords and don’t repeat keywords in the Meta tag as these things are not consider search engine friendly. Also make sure that your website has quality and unique content. Try to include major keywords in the first sentence of your article and have at least 300 words in each page. And keep your site up to date with latest information.
Sitemaps are also one of the major tools which can improve search engine ranking of a site by making sure that all the pages can be found. They act as a navigation aid by providing an overview of a site's content at a single glance. Sitemaps also helps search engines find and index website pages, but it does not guarantee all links will be crawled or indexed. As Google, Yahoo, Ask, and MSN use the same protocol, having one sitemap lets the four biggest search engines have the updated pages of your website.
Now, to get traffic by getting many top keyword rankings in the search engines, you also need to have good one way links from different websites linking to your keyword page. One way link building is considered as one of the most important tasks in search engine optimization. And best way to get one way link is to submit short articles with your anchor links in them to advertise on blogs. There is no limit on the number one way links you can make. So, technically speaking, you can have hundreds of one way link to any webpage you like and get the full benefit of search engine traffic.