Previously, outbound method represented most of the marketing approach, but now the development has changed with the introduction of new inbound marketing method. Nowadays many companies believe that this technique rely on this technique to produce leads. These techniques can drive massive amount of visitors to the sites and are cost-effective too.
Unlike traditional outbound techniques, inbound marketing works on the pull approach. This means companies would be conveying their message to the community that is already looking for products which are offered by the company. This leads to greater amount of sales. In fact, the outbound approach like telemarketing, direct marketing, etc. is not preferred by any business anymore and is slowly getting 'extinct'.
Currently, nearly two-third of the brands is opting for the inbound techniques like AdWords, social media, paid search and search engine optimization. And with the rising popularity of social media, not only it creates huge traffic, but also helps in brand enhancement. Thus, proving to be most efficient approach.